Why a Landing Page Project?
The internet has become too complicated and expensive. Remember the good old days? Just HTML, CSS, JavaScript, and voilà—a website. Now we’re drowning in frameworks, libraries, plugins, minifiers, CMSs, and 10,000 other distractions. We lost the way.
I needed a landing page—something simple to test ideas.
- It had to live on a safe URL with SSL, under my domain.
- I didn’t need 10,000 options. Neither do you.
Just the essentials:
- A few images (maybe AI-generated).
- A good copy (with some help from an LLM).
- A nice, clean transition.
- Super responsive.
- Fast loading.
And no, I don’t want to pay every single month for Wix, Squarespace, or Framer. They’re great—if you love decision fatigue and overpriced hosting plans.
Let’s do the math:
- Framer for 10 pages starts at $5/month per page. Add 50 interested users, and you’re looking at $15/month for 500 forms. Got 2,500 forms? Boom: $30/month per page.
Multiply that by 10 pages. That’s $300/month to maybe, someday, discover if your idea works. No, thank you.
I want to test 100 ideas, not 10.
After some digging, I pulled together:
- Open-source templates.
- Webpack (for performance, not for pain).
- A free GitHub account.
- A free AWS account.
And boom—we have a lean setup to spin up landing pages fast, test fast, and (let’s be honest) fail fast.
- Start with a basic landing page template.
- Host it on AWS Amplify with SSL and CDN (almost free).
- Test your idea on a custom domain without breaking the bank.
No CMS. No Hugo. No JSON. Just old-fashioned HTML. Find the content, change it, done. Maybe let Copilot or Cursor AI help if you’re feeling fancy.
Want images? Drop them in a folder. Just make sure they’re the same size as the originals—don’t break my layout, please.
And don’t forget the header info. It’s all there. SEO, social sharing, you name it.
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Create Your Own Repository from This Template
- Click the "Use this template" button on the repository page.
- Name your new repository (e.g., MyLandingPage).
- Choose whether to make it public or private.
- Click "Create repository from template".
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Clone your own repository
git clone [email protected]:YourUserName/MyLandingPage.git
Go to the folder:
cd MyLandingPage -
Install Node dependencies (yes, you need Node (version 22 works, use nvm for good sake. Tip: We add .nvmrc, so you can just run nvm use)):
nvm use npm install
-
Run the local development server:
npm start
-
Preview changes live in your browser
- Build the project:
npm run build
- Test the build as it will appear on the internet:
npx http-server dist
- Open the HTML file.
- Change the text and links—just like the old days.
- Replace placeholder images in the
imagesfolder. Same size, remember? - Update the metadata in
<head>for modern internet magic.
Everything you need to tweak and manage this page lives inside the <section> divs.
Not using a section? Delete it. Want to move things around? Go for it. (But first, check the Marketing Guide to make sure you’re not ditching a key piece of the puzzle.)
There are two main building blocks here: Spotlight and Wrapper. Think of these as cards—move them, stack them, or leave them as-is (recommended for speed).
<section id="casestudies" class="spotlight style3 bottom">- Use Case: Great for sections that need a background image or specific positioning for the content.
- Customization: Decide if the content appears at the bottom, right, or left using
style#. - Navigation: Comes with handy navigation arrows for scrolling between sections.
- Pro Tip: Double-check your section IDs (e.g.,
#casestudies) and make sure navigation links point to the correct hashtags. Nothing kills the vibe like broken navigation.
<section id="four" class="wrapper style1 special fade-up">- Use Case: Ideal for sections without navigation arrows or those with longer content that doesn’t fit the predefined container.
The whole point of this Landing Page is simple: remove the decision fatigue. We’ve done the homework for you, so you don’t have to spend hours debating layouts, fonts, or which shade of orange converts best.
This template is built on proven best practices—everything you need for a high-performing landing page, and nothing you don’t. Every section is crafted to guide your visitors from curious to convinced, with minimal effort on your part.
Here’s what’s included and why each one matters:
The navigation hub.
Every landing page needs a clean header with easy-to-scan links. Keep it simple: logo on the left, key links in the middle, and a bold call-to-action (Sign Up, anyone?) on the right. Don’t overwhelm—this is not your LinkedIn profile.
This is your "wow" moment.
Grab attention with a bold headline, a quick punchy subhead, and a killer visual that screams: “This is what you’re here for.” Top it off with a simple button or scroll prompt (you know, the thing you actually want people to click).
Because trust sells.
People trust other people—not just you. Add testimonials, stats, or logos that scream credibility. “This helped us grow 300%!” is a lot better than “Trust us.”
Why should they care?
Break it down for them. What’s in it for them? Use bold headers and punchy text for each benefit. No essays here—nobody has time for that. Pro tip: Pair benefits with icons for extra oomph.
Show them the magic.
People don’t want to guess. Walk them through your process in 3 simple steps (not 12). Visuals, icons, or diagrams help make it a no-brainer. Make it feel easy, even if it’s not.
Results over promises.
Don’t just tell them it works—show them. Add real-world examples, case studies, or user stories that prove your template delivers. Numbers and specifics win here.
Answer their doubts before they even ask.
What’s holding them back? Is it cost, time, or effort? Answer these head-on in a simple Q&A format. Think of the most common questions your mom, friend, or coworker might ask—and solve them here.
Close the deal.
Hit them with a clear, direct CTA. “Get Started Now” or “Launch Your Landing Page Today” beats “Learn More” any day. Make this button stand out—it’s doing the heavy lifting.
The unsung hero of navigation.
It’s where the details live: social links, policies, contact info, and maybe a bonus CTA. Keep it functional, not fancy. Nobody’s here to admire your footer design.
Want to take things to the next level? You can easily transform this landing page into a multi-page website.
Here’s how:
- Add a New Page: Create a new HTML file for your additional page.
- Update Webpack: Include your new file in the Webpack configuration. This ensures it gets built and optimized with the rest of your site.
- Link It: Add the new page to your menu or navigation links.
And just like that—boom—you’ve got a multi-page website! Whether it’s for FAQs, a blog, or a pricing page, the setup is quick and seamless.
Choose your deployment platform based on your needs. All options below are either completely free or have generous free tiers perfect for landing pages.
23blocks Platform - Deploy in 30 Seconds
One command. Zero hassle. 200% less friction.
npm run deployThat's it. No account setup on multiple platforms, no config files, no waiting.
- ✅ Fastest deployment: 30 seconds from command to live URL
- ✅ One command:
npm run deploydoes everything - ✅ No GitHub required: Deploy directly from your machine
- ✅ No config files: Zero configuration needed
- ✅ Instant URL: Get
username.project.23blocks.comimmediately - ✅ Free tier available: Perfect for testing ideas
- Best for: Anyone who wants to deploy NOW without setup friction
→ Read the full 23blocks deployment guide
| Platform | Cost | Bandwidth | Build Minutes | Best For |
|---|---|---|---|---|
| GitHub Pages | 100% Free | 100GB/month | Unlimited | Simplicity, GitHub users |
| Cloudflare Pages | 100% Free | Unlimited 🎉 | 500/month | High traffic sites |
| Netlify | Free tier | 100GB/month | 300/month | Forms, developer UX |
| Vercel | Free tier | 100GB/month | 6,000/month | Speed, previews |
| AWS Amplify | Free tier* | 15GB/month | 1,000/month | AWS integration |
*AWS Free tier lasts 12 months, then ~$2-5/month for typical landing pages.
Click on any platform below for a complete step-by-step guide:
GitHub Pages - The Easiest & Free Forever
- ✅ 100% free with no credit card required
- ✅ Automatic deployments with GitHub Actions
- ✅ Custom domain with free SSL
- ✅ Perfect for open-source projects
- Best for: Developers who want zero cost and maximum simplicity
Cloudflare Pages - Unlimited Bandwidth
- ✅ Unlimited bandwidth on free tier
- ✅ Built-in DDoS protection
- ✅ Fastest global CDN (275+ locations)
- ✅ Free privacy-friendly analytics
- Best for: High-traffic sites or sites expecting viral traffic
Netlify - Developer Favorite
- ✅ Generous free tier
- ✅ Built-in form handling (100 submissions/month free)
- ✅ Instant deploy previews
- ✅ Drag-and-drop deployment
- Best for: Sites with contact forms or teams needing collaboration
Vercel - Fastest Deployments
- ✅ Lightning-fast deployments (30-60 seconds)
- ✅ Excellent developer experience
- ✅ 6,000 build minutes/month
- ✅ Built-in analytics and speed insights
- Best for: Developers who value speed and premium features
AWS Amplify - Enterprise Grade
- ✅ Free tier for 12 months
- ✅ CloudFront CDN included
- ✅ Password protection for staging
- ✅ Deep AWS integration
- Best for: AWS users or those needing enterprise features
Want zero friction? → 23blocks Platform ⚡ Want 100% free forever? → GitHub Pages Expect high traffic? → Cloudflare Pages Need contact forms? → Netlify Want fastest builds? → Vercel Already use AWS? → AWS Amplify
Manual setup required. Good for advanced users who want full control. Guide coming soon.
Similar to GitHub Pages but for GitLab users. Guide coming soon.
If you really want full control and have a server, you can serve the dist folder with any web server (nginx, Apache, etc.). Guide coming soon.
- Always build first: Run
npm run buildto create thedistfolder - Test locally: Use
npx http-server distto preview before deploying - Custom domains: All platforms support custom domains with free SSL
- Multiple deploys: You can deploy to multiple platforms simultaneously for redundancy
- Monitor costs: Set up billing alerts if using paid tiers (AWS Amplify after free tier)
This isn’t about a tool or a template. It’s about freedom. Freedom to create, test, and fail without worrying about overpriced subscriptions or getting lost in decision hell.
If this works for you, great. If not, also great—I’ll be testing my next 100 ideas while you’re still deciding on a Wix template.
If you're geeky enough to scroll down this far, welcome. Here's the behind-the-scenes look at the tech that powers this project. It's built to be easy for you, the user, but that doesn’t mean we’ve skimped on the modern tools, techniques, and wizardry that make websites fast, SEO-friendly, and downright effective. After all, this isn’t our first rodeo—we’ve been building high-performance, millions-of-users kind of sites for years.
So, here’s the breakdown of how we built this thing:
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HTML5:
The OG of web development—clear, simple, and rock-solid. Bonus: we threw in lazy loading right out of the gate because why make your users download things they aren’t looking at yet? -
Sass:
I know, I know—Sass sounds fancy and complicated, but it’s not. Hear me out. Sass lets us use variables, which means themes, which means a single place to tweak colors, fonts, and more. Change once, and it’s done everywhere. It’s like having a universal remote for your styles. -
Webpack:
"Wait, wasn’t this about going back to basics?" Yes, but hear me out. Webpack is the magic wand that minifies your code, bundles your files, creates chunks, optimizes images, and purges unused styles. It’s like the Swiss Army knife of modern web development. Plus, it’s the secret sauce behind your ultra-fast landing page. -
Service Worker:
"Service what now?" Yes, service workers. They’re the invisible superheroes of the web—handling caching and speeding up load times like nobody’s business. Your users will see your landing page faster than they can say, “Where’s my wallet?”
Here’s what all that geeky goodness boils down to:
- A responsive, lightweight HTML5 template.
- A clever, simple Sass file that compiles into a sleek CSS grid with themes.
- A pipeline to build and optimize everything into a shiny
distfolder.
That’s it. Now, just deploy the dist folder to your favorite hosting platform, hook it up to your domain (see How to Deploy), and you’re live.
Love it? Hate it? Found a bug?
Shoot me an email: [email protected]
Let’s see how this goes.
Head to Feedback or drop us a line on GitHub. And if you just came here to geek out, welcome to the club. 🚀
This project is licensed under the MIT License. See the LICENSE file for details.
This project incorporates elements from template Landed created by HTML5 UP.
The original template is licensed under the Creative Commons Attribution 3.0 License (CC BY 3.0).
- You are free to share, modify, and adapt this work for personal or commercial purposes.
- Attribution is required. If you use this project, please credit:
- HTML5 UP for the original template.
- 23blocks for modifications, upgrades and additional development.